Three capabilities, one platform, one team. We build enterprise commerce on Adobe Commerce, measure it with Adobe Analytics, and personalize it with Adobe Target. Adobe AI sits at the center, learning from every visit and every transaction. One connected system, for B2B, B2C and Marketplace.
Don't have Adobe Commerce? You can still make your commerce intelligent. Keep reading to see how.
Most enterprise commerce platforms (B2B, B2C and marketplace alike) are built to process transactions. Catalog, cart, checkout, payment, fulfillment. Fast, stable, reliable. And blind.
They do not know who is shopping. They do not know which customers are growing and which are about to churn. They do not know which products to promote to which buyer, which account to prioritize, or which segment is quietly outperforming the rest. Every visitor sees the same storefront. Every optimization waits for the next quarterly release. Every personalization request turns into a six-month project.
Intelligent Commerce is the Improntus framework for commerce that thinks. Three capabilities, orchestrated as one system, with Adobe AI at the center, learning from every transaction and making every pillar smarter.
Better results, because the three pillars reinforce each other instead of running in parallel.
Intelligent commerce starts with knowing what is actually happening. Adobe Analytics gives you the answers your executive team is asking: not just what sold, but who bought, what they abandoned, which segments are growing, which campaigns are paying back. We set it up to measure what matters, and to feed clean, structured data into every other pillar so the AI has something real to learn from.
Account-level behavior, buying committees, quote-to-order insight.
Segment-level conversion, journey attribution, lifetime value.
Seller performance, cross-seller attribution, category demand signals, commission analytics.
Adobe Commerce is the transaction backbone: flexible, multi-brand, multi-country, B2C, B2B, and marketplace ready. We build, migrate and evolve it across complex catalogs, regional payment rails, custom checkout flows, and the tax and compliance requirements of LATAM and the US markets.
Custom pricing, contract catalogs, quote workflows, account hierarchies.
Fast checkout, multi-country storefronts, omnichannel fulfillment.
Multi-seller onboarding, split payments, seller dashboards, catalog aggregation, commission management.
Adobe Target lets you personalize every touchpoint of the commerce experience (homepage, product pages, search, recommendations, cart, even post-purchase email) based on real behavior, real segments, and continuous experimentation. We design the personalization strategy, stand up the program, and run the experiments that turn insights into measurable lift.
Account-based experiences, role-aware content, industry-specific offers.
One-to-one merchandising, dynamic offers, and continuous testing at scale.
Personalized seller discovery, buyer-seller matching, dynamic category curation by behavior.
Adobe AI is the intelligence layer that sits inside Adobe Commerce and connects across all three pillars. It powers automated product recommendations, intelligent search, dynamic category sorting, and predictive segmentation, using the data Analytics collects and feeding personalization decisions back into Target. Every transaction makes it smarter. Every pillar benefits from every other pillar. That is the loop.
When the three pillars are designed to work together from the start, everything moves faster: the data model is cleaner, the personalization reach is deeper, the AI has more to learn from, and the time-to-measurable-lift is shorter.
Adobe Commerce + Adobe Analytics + Adobe Target + Adobe AI, delivered as one program by one Improntus team. We design it as a system from day one, not as four separate projects that someone tries to integrate later.
A single commerce platform that scales across markets, brands, and business units.
Clean, structured data feeding every decision. No more debating numbers in executive reviews.
Personalization running on the same data the platform is measuring, with experiments managed in one place.
Adobe AI driving recommendations, search, and predictive segmentation across all of the above.
One team accountable for outcomes, not four vendors pointing at each other.
Not every client is ready to move to Adobe Commerce, and they don't need to be. Adobe Analytics and Adobe Target sit on top of almost any modern commerce platform, and Adobe AI turns on inside the experience layer once the data and the personalization are in place. That means you can bring the intelligence to your existing commerce platform, get measurable value in weeks, and keep the replatforming decision for later.
Enterprise-grade SaaS commerce with deep customization and scale for mid-to-large retailers.
LATAM-leading commerce platform with strong regional payment and tax integrations.
Enterprise commerce tightly integrated into the Salesforce ecosystem.
Mid-market SaaS commerce with open APIs and multi-storefront support.
Headless, microservices, or legacy monolithic platforms: if you can expose data and inject experiences, we can make it intelligent.
We deploy Adobe Analytics on your existing commerce platform so you actually understand who is shopping, what they're buying, which segments are moving, and where the drop-offs are.
Value: trustworthy executive reporting within weeks.We deploy Adobe Target on your existing commerce platform and start running experiments and one-to-one experiences (personalized homepages, product recommendations, dynamic merchandising) without touching the commerce backend.
Value: measurable conversion lift on the platform you already run.With Analytics collecting and Target acting, Adobe AI has something real to learn from. Predictive segmentation, automated recommendations, and intelligent search start compounding every quarter.
Value: a commerce experience that keeps getting smarter without another capital project.By the time the conversation about moving to Adobe Commerce comes up again, it is informed by data, experimentation results, and a clear picture of where your current platform is holding you back.
Value: a replatforming question based on evidence, not a sales pitch.Whichever commerce platform you're on today, the framework stays the same: Data & Analytics, Commerce, Personalization, with AI at the center. The only thing that changes is the starting point.
The Intelligent Commerce Audit is a focused engagement where we look at your existing commerce platform, your current data, and your personalization maturity, and come back with a short diagnosis and a recommended first step. No obligation, no replatforming pitch.
Already know what you need? Skip to the ways to start ↓Not the same catalog sorted the same way. A genuinely different homepage, a different product order, a different set of recommendations, based on who the customer is, what they have browsed, what they have bought, and what the model predicts they will respond to next.
Merchants stop guessing about what to promote and start seeing what is working in near real-time. Marketing teams stop waiting for reports. Sales teams see account behavior across the full journey. Product managers stop arguing about which test to run next.
Not because you rebuilt it. Because it learned. The recommendation engine gets sharper. The search gets smarter. The personalization gets more accurate. That is the compounding return of intelligent commerce.
Whether you are adopting the full Adobe stack or layering intelligence on top of your existing commerce platform, every engagement runs through the same four stages.
Where are you actually stuck? We start by listening. No slide decks. No generic maturity models. Just a short, honest diagnosis of the problem in front of you, and the specific part of the intelligent commerce framework that addresses it.
What does your intelligent commerce look like? We map your situation onto the framework: which pillar is strong, which is weak, what sequence makes sense, and what the first measurable win should be.
Ship the first win, fast. Not a six-month proof of concept, but the real thing, in production, with real users, on a horizon short enough that the business can feel the impact before the executive sponsor changes.
Make the platform smarter every quarter. Once the first phase is live, the AI has data, the experiments have results, and the next priority becomes obvious. You decide the pace; we bring the discipline.
Improntus was built on commerce. We have been shipping Adobe Commerce (and Magento before it) for more than eight years, across catalogs that span twelve countries and dozens of verticals, B2B and B2C alike.
Our team is certified and continuously trained on Adobe Commerce, Adobe AI, Analytics and Target: the capabilities that make intelligent commerce possible.
Eight years of delivery means eight years of reusable modules (payment integrations, tax calculators, merchandising tools, logistics connectors) that accelerate new commerce projects and reduce custom-code risk.
Launching commerce in LATAM is not the same as launching commerce in the US. Different payment rails, different tax regimes, different logistics realities, different customer expectations. We know the difference because we have delivered across all of it.
Intelligent commerce is a direction, not a single project. These are the five concrete entry points we most often start from.
Move from Magento 1, Magento 2, Shopify, VTEX, or a custom commerce platform to Adobe Commerce, with a phased approach that keeps the legacy platform running until the new one is proven. We have done migrations across twelve countries without a business-continuity incident.
Launch commerce in a new country, region, or business unit, including regional payment rails, tax compliance, localized merchandising, and logistics integrations. We specialize in the LATAM-specific complexity that trips up most global platforms.
Deploy Adobe Target on top of your existing commerce platform (Adobe Commerce, Shopify, VTEX, or something custom) and start running experiments that move conversion and average order value.
Rebuild your commerce measurement on Adobe Analytics, on whatever commerce platform you run, so you can actually answer the question "what is driving growth?" with numbers your CEO and CFO will trust.
Turn on Adobe's AI capabilities inside your existing Adobe Commerce platform (automated recommendations, intelligent search, dynamic merchandising) and start measuring the lift.
Every intelligent commerce engagement starts with one honest conversation. Tell us what is not working: the migration that has been on your list for two years, the conversion rate that will not move, the new market you cannot crack, the AI capabilities you are paying for but not using, the B2B buyer experience that still feels like a 2015 portal. You do not have to be on Adobe Commerce to start. You just have to want your commerce to learn.
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