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Ideas from the team building connected experiences

Notes on data, content, commerce, journeys and AI — written by the people doing the work.

Product cards connected to an AI agent that sends structured data to a chat with product recommendations
4 min read

Catalog Agent: how to get ChatGPT and Gemini to recommend your products

Adobe Commerce now includes Catalog Agent, an AI agent that enriches your catalog so language models can understand and recommend it. What it does, why it matters and how to get ready.

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An AI agent connected through the UCP, ACP and AP2 protocols to a storefront, a shopping cart and a card payment
4 min read

Agentic commerce: what UCP, ACP and AP2 are and why Adobe Commerce is backing them

AI agents no longer just recommend: they're starting to buy. Adobe Commerce has committed to supporting the UCP, ACP and AP2 standards. Here's what they are and what they mean for your store.

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Data dashboard with a 39% circular gauge and a rising bar and line chart
4 min read

Adobe AI and Digital Trends 2026: 4 takeaways and the one nobody is watching

Adobe's annual report surveyed 3,000 executives and 4,000 consumers. Generative AI is delivering, agentic AI is raising expectations… and data is the big bottleneck.

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